Have you ever encountered a marketing campaign and thought to yourself … “I don’t believe they have ever used that product.” Or, have you read a statement and said “I know they did not write that.” Consumers are paying attention now more than ever. Your audience wants to engage with authentic content. Authenticity is the connection an audience feels with your brand's presentation. Authenticity in a brand’s voice sounds very similar to the voice of the target audience and the messenger. How you present yourself is key to your brand reputation. Therefore it is important to have a team of people that oversee the authenticity of what your brand communicates to preserve the reputation that the audience perceives.
At Brands By Bry Communication Consulting, we are committed to ensuring creativity and consistency in all communication across all channels and platforms. Reiterating a brand’s core values, vision, and mission is key to developing and maintaining a reciprocal relationship with your audience that has a 360 understanding of your brand.
Brands By Bry Communication is committed to not working for you but working with you by serving as your brand’s A&R. We work through partnerships, not contracts.