BRANDFIRST™

The NIL Identity Accelerator

 
 

Who We Work With

We support:

  • Student-athletes (D1, D2, D3)

  • Athletic directors and department staff

  • NIL coordinators and compliance teams

  • Agents and athlete managers

You’re building more than a highlight reel.
You’re building a legacy. Let’s make sure your brand lasts longer than your stats.

 
 

🟪 Tier 100 – Define It

  • Personal brand discovery sessions

  • Storytelling fundamentals

  • Core value + mission mapping

🟨 Tier 200 – Develop It

  • Media and content strategy

  • NIL storytelling templates

  • Brand platform and pitch training

🟥 Tier 300 – Deliver It (Available as add-on coaching)

  • Press + public speaking support

  • Social media confidence coaching

  • Reputation scenario planning

The only NIL brand-building program that starts with identity—not logos.
Crafted for athletes, athletic departments, and change-makers who know that brand is not just business—it's personal.

 

What Makes Us Different

This A&R Brand Management framework builds the person before the platform. Just as music A&Rs develop artists from raw talent to record deals, we develop raw narratives into revenue-generating, reputation-protecting brands.

We’re not the NIL firm that chases the next check.
We’re the one that ensures your brand earns respect, relevance, and runway.

 
 

BRANDFIRST™: The NIL Identity Accelerator

A three-tiered brand identity and authenticity coaching experience designed for athletic departments and student-athletes at the beginning of their NIL journey.

 

📍 Why BRANDFIRST™?

Because NIL isn’t just about making money—
It’s about making meaning.
We build brands that start with identity, scale with authenticity, and last for a lifetime.

 
 
 

The Problem

Today’s athletes are told to monetize their Name, Image & Likeness—
but they’ve never been shown how to define it.

  • NIL compliance ≠ Brand clarity

  • Schools focus on deals, not development

  • Brands built on trends fade fast

 

Our Solution

The first and only program focused on building brand identity before influence.

  • Designed for athletic departments and student-athletes

  • Starts at the foundational level (100/200 series)

  • Equips athletes with story, values, and voice